Get to know the TANDEMEEs

Protagonists of this successful story are:

- The SME Wiesbaden Congress & Marketing GmbH (WICM), the organisation promoting tourism in the city of Wiesbaden. The WICM team is coordinated by Nina Cordt, the director of tourism marketing.

- Hamburg-based start-up plazy GmbH founded by Inka Schmeling & Kathrin Sander 

The project

After the pandemic of Covid-19, the city of Wiesbaden focused on digital marketing activities and campaigns to convince people to travel to Wiesbaden and to inform them through contactless tools before and while travelling. 

Wiesbaden was looking for an interactive way to inform (potential) tourists in a personalised, digital and eco-friendly way. This digital travel guide should give different made-to-measure possibilities to inform before and while travelling to Wiesbaden. 

plazy GmbH provided the city of Wiesbaden with just what it was looking for!

Together, the two partners developed within the framework of the EU ECO-TANDEM Biz Programme, a Progressive Web App that allows tourists to receive a digital travel guide fully customised to their expectations.

A pilot version of the App was officially launched during the ITB trade fair in Berlin.

Why is the plazy Wiesbaden PWA a best practice

- The project is already in a very advanced state: the pilot version of the App is online and running.

- The App enables contactless visitor management and avoids paper waste.

- The App helps to channel the flow of visitors by diversifying itineraries in such a way that the accumulation of large crowds at neuralgic tourist points can be counteracted.

- While selecting the points of interest, priority is given to small businesses implementing sustainable practices and complying with plazy’s sustainability criteria.

It is not only us who appreciate the work done by this TANDEM: In May 2023, the plazy Wiesbaden App won the Destination Camp Prize 2023!

Congratulations to WICM, plazy and all the German companies participating in the EU ECO-TANDEM Biz Programme!