Blog Layout
Five facts demonstrating how sustainable tourism can boost your business
EU ECO-TANDEM PROGRAMME | 20 July, 2021
Being sustainable is not only good for your image, but also for your turnover.
Not convinced? The EU-ECOTANDEM team has collected 5 facts to prove it to you!
Fact n.1 - Ecotourism is a growing market
A survey conducted by Booking.com showed that over half (53%) of global travelers want to travel more sustainably in the future. A more eco-conscious mindset is emerging in 2021, as coronavirus has amped people’s awareness of their impact on the environment and local communities.
Fact n.2 - Institutions will finance sustainable tourism projects in the coming years
SMEs interested in the eco-transition will have the chance to benefit from public funding.
In particular, European institutions are:
• making funds available to promote the eco-transition of the tourism market;
• increase holidaymakers' awareness of the environmental impact of their tourism choices.
Fact n. 3 - Sustainable tourism generates turnover
53% of global travelers are willing to pay more for products that demonstrate environmental responsibility - 13% more than a year ago. According to Deloitte, this trend is particularly pronounced among millennials and Generation Z.
Fact n.4 - You can have an impact on your region
The ecological transition of companies has a significant impact on local communities. Tourists themselves are paying attention to this aspect: according to a survey conducted by Booking.com among holidaymakers, more than half of respondents (55%) want to see how their money is going back into the local community.
Fact n.5 - Increased competitiveness on the global market
In the future, travellers will be more and more keen on choosing sustainable holidays. Start the eco-transition NOW to have an advantage over your competitors.
In case this is not enough … Did you know that the hotel sector accounts for around 1% of global carbon emissions, and this is set to increase?
Be a game changer and join our EU ECO-TANDEM Programme!
THE EU ECO-TANDEM PROGRAMME
info@eu-ecotandem.eu
The content of this website represents the views of the author only and is his/her sole responsibility; it cannot be considered to reflect the views of the European Commission and/or the European Innovation Council and SMEs Executive Agency or any other body of the European Union. The European Commission and the Agency do not accept any responsibility for use that may be made of the information it contains.